Selected Work

Three studies in scaling creative work.

Eight years turning ad-hoc creative work into national systems — the program, the commissions, and the products that came out of it. Each study is the same story at a different altitude: build the structure, protect the voice, hand it off.

▨ 01 · program systems

Creative Operations

Systems for Human-Centered Scale

Turned a founder-run artist program into national infrastructure — onboarding, curatorial standards, a 15,000-asset DAM, and a commission protocol that held quality without me in the room.

ArtLifting (PBC) · Artist Program Manager → Creative Director · 2016–2024

200+ artists

92% retention

$10M+ artist earnings

53% revenue growth

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▨ 02 · installation

Commission Management

Large-Scale Art from Brief to Building

Structured creative direction that turned two artist commissions into architectural-scale installations for a 630,000 sq ft landmark — on time, on scope, and on brand.

WS Development · Creative Director · 2022–2024

20×20ft lobby wall

$63K artist investment

3 architectural zones

630K sq ft building

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▨ 02 · installation

Commission Management

Large-Scale Art from Brief to Building

Structured creative direction that turned two artist commissions into architectural-scale installations for a 630,000 sq ft landmark — on time, on scope, and on brand.

WS Development · Creative Director · 2022–2024

20×20ft lobby wall

$63K artist investment

3 architectural zones

630K sq ft building

Read case study

▨ 02 · installation

Commission Management

Large-Scale Art from Brief to Building

Structured creative direction that turned two artist commissions into architectural-scale installations for a 630,000 sq ft landmark — on time, on scope, and on brand.

WS Development · Creative Director · 2022–2024

20×20ft lobby wall

$63K artist investment

3 architectural zones

630K sq ft building

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▨ 03 · product collections

Creative Direction

From Original Art to Award-Winning Product

Directed five artist commissions into four nationally recognized flooring collections — translating between manufacturing and artist language without losing a single voice.

Mohawk Group · Creative Director · 2022–2023

5 artists

4 collections

6+ design awards

$14B industry

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Want the documents behind the studies? The Systems & Artifacts page has the SOPs, taxonomies, and rubrics these programs actually ran on.

See Systems & Artifacts →

Open to Creative & Design Operations roles.

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