I started with documentation — mapping every existing workflow, identifying gaps, and writing the processes that needed to be in place. That became the scaffolding for a full operational rebuild over two years.

On the infrastructure side: I led the implementation of Asana for project management, AiR for digital asset management, and Odoo for financial tracking and CRM. I designed the data architecture across all three — intake forms that automatically triggered onboarding sequences, KPI dashboards that connected the Artist Program to Curation, Sales, and Operations, and permission structures that gave each team what they needed without creating data chaos.

On the creative product side: I proposed increasing per-capture investment to improve image fidelity, developed a regional vendor network for fine-art photography, and built quality-control protocols, including test-capture requirements before committing to any vendor partnership. The reproduction archive grew from no standard to 15,000+ high-resolution images, with 70%+ reproducible at 50" or larger — enabling the growth of print-on-demand and licensing programs that became the majority of ArtLifting's revenue.

On the human side: I built the submission workflow through three distinct iterations over six years, each informed by feedback from artists and operational data. I wrote training materials and onboarding documentation for every tool and process, and coached staff through adoption. I also rebuilt the internal feedback culture — moving from encouragement-by-default to honest, specific, market-informed feedback delivered with care. That shift was harder than any system implementation and more important.