Elliott Taylor

Contact

Elliott Taylor

Contact

Client

Mohawk Group

Year

2022

Type

Commission

Mohawk Group — Mycotopia

Mohawk Group — Mycotopia

Directing five artists through a first-of-its-kind commercial design commission with Mohawk Group — translating original artwork into four nationally award-winning flooring collections and establishing a repeatable model for artist-to-product licensing at scale.

A bright, airy hotel lobby with a large-scale patterned carpet in warm gold, taupe, and soft grey tones. The space features organic modern furnishings, wood-paneled ceilings, and floor-to-ceiling windows with lush greenery beyond.
A bright, airy hotel lobby with a large-scale patterned carpet in warm gold, taupe, and soft grey tones. The space features organic modern furnishings, wood-paneled ceilings, and floor-to-ceiling windows with lush greenery beyond.

THE PROBLEM

THE PROBLEM

In 2022, Mohawk Group — one of the largest commercial flooring manufacturers in the world — approached ArtLifting to commission original artworks to serve as the creative foundation for a new collection. The brief was conceptually ambitious: artists would create works inspired by fungal ecosystems and mycotopia, and Mohawk's designers would translate those works into scalable, repeatable flooring patterns.


The creative challenge had two sides. For the artists: this wasn't a gallery commission. The work needed to hold up to design translation — to be broken into motifs, adapted for substrate, scaled across a manufacturing run — without losing the voice and intent of the original. Mohawk needed authentic creative input, not illustrations made to spec.


My job was to make sure both sides got what they actually needed.

WHAT I DID

I worked directly with five artists through the full commission process — briefing, iteration, design translation, and delivery. Each was paired with a Mohawk designer, and I served as the operational and creative bridge between them.


The mentorship dimension was significant. These were artists with disabilities, working in a commercial context they hadn't navigated before. The brief was abstract. The feedback cycles were technical. I helped each artist understand what "adaptable for flooring" actually meant in practice, coached them through revisions without flattening their approach, and ensured the translation process didn't strip away what made the work worth commissioning in the first place.


I also built the feedback structures between the artists and Mohawk's design teams — distilling technical guidance into language that served the creative process, and protecting artistic ownership through each iteration cycle.

I worked directly with five artists through the full commission process — briefing, iteration, design translation, and delivery. Each was paired with a Mohawk designer, and I served as the operational and creative bridge between them.


The mentorship dimension was significant. These were artists with disabilities, working in a commercial context they hadn't navigated before. The brief was abstract. The feedback cycles were technical. I helped each artist understand what "adaptable for flooring" actually meant in practice, coached them through revisions without flattening their approach, and ensured the translation process didn't strip away what made the work worth commissioning in the first place.


I also built the feedback structures between the artists and Mohawk's design teams — distilling technical guidance into language that served the creative process, and protecting artistic ownership through each iteration cycle.

OUTCOME

4

4

nationally award-winning flooring collections produced

nationally award-winning flooring collections produced

Gold NeoCon

Gold NeoCon

top industry award, commercial interiors

top industry award, commercial interiors

5 artists

5 artists

mentored from brief though final commercial product

mentored from brief though final commercial product

Best of Year

Best of Year

Interior Design Magazine recognition

Interior Design Magazine recognition

WHAT I LEARNED

Commercial translation doesn't have to compromise creative integrity — but it requires someone who understands both sides well enough to run the space between them. The artists who did best in this process were the ones who understood clearly what the work was for. My job was to give them that clarity without making the brief feel like a cage.

PROJECT DETAILS

Role

Creative Director & Commission Lead

Timeline

2021–2022

Artists

5 commissioned artists

Outcome

4 award-winning collections

SKILLS DEMONSTRATED

Creative direction

Creative direction

Artist mentorship & development

Artist mentorship & development

Commercial licensing

Commercial licensing

Client & stakeholder management

Client & stakeholder management

Brief development

Brief development

Cross-functional coordination

Cross-functional coordination

Elliott Taylor

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