Client
Mohawk Group
Year
2022
Type
Commission
Directing five artists through a first-of-its-kind commercial design commission with Mohawk Group — translating original artwork into four nationally award-winning flooring collections and establishing a repeatable model for artist-to-product licensing at scale.
In 2022, Mohawk Group — one of the largest commercial flooring manufacturers in the world — approached ArtLifting to commission original artworks to serve as the creative foundation for a new collection. The brief was conceptually ambitious: artists would create works inspired by fungal ecosystems and mycotopia, and Mohawk's designers would translate those works into scalable, repeatable flooring patterns.
The creative challenge had two sides. For the artists: this wasn't a gallery commission. The work needed to hold up to design translation — to be broken into motifs, adapted for substrate, scaled across a manufacturing run — without losing the voice and intent of the original. Mohawk needed authentic creative input, not illustrations made to spec.
My job was to make sure both sides got what they actually needed.
WHAT I DID
OUTCOME
WHAT I LEARNED
Commercial translation doesn't have to compromise creative integrity — but it requires someone who understands both sides well enough to run the space between them. The artists who did best in this process were the ones who understood clearly what the work was for. My job was to give them that clarity without making the brief feel like a cage.
PROJECT DETAILS
Role
Creative Director & Commission Lead
Timeline
2021–2022
Artists
5 commissioned artists
Outcome
4 award-winning collections
SKILLS DEMONSTRATED

